À table receives a star form me.
„Extremely hard fine bone china, warmly white, purely and simply elegant design: à table fulfills my requirements as award-winning chef to the letter. I use ist every day. Even at home. À table is my first choice in quality and design.“
If i could choose another talent, then it would be painting.
„As chef however, I still have the opportunity to live out my creativity on the plate. The à table wide-rimmed plate with a center to express myself as I wish is my artist´s canvas“
Cornelia Poletto, Restaurant Polettos, Hamburg
We believe in friendship and tasty hot water
„I thought ASA was great when i was a journalist. I always loved the unique, reduced design of ist products. And I thought to myself, if you ever do anything else, your brand will have to be just as unique. Now, six years after we developed our first speciality teas at our media office, Manager Magazin has called us "Market Trend Setter"... Our Products are modern, but not fashionable. We are committed to sustainability and authenticity. And we have already won several design awards. Just like ASA has.“
Esin Rager, Founder and manager SAMOVA, Hamburg
Dedicate yourself to love and cooking with all of your heart
„What tastes good should also look good - there is no compromise possible. The right surrounding makes an art perfect. That´s why I like to us the Apero dishes by ASA Selection for our catering, in our relaxed "winebar", as well as in our demanding restaurant. The archtiectural design, the simple white - for many of our culinary creations it is the icing on the cake. “
Georg Gerhards, Owner and executive chef Restaurant „Historischer Weinkeller“ and Tapasbar „Weinbar“, Koblenz
Life ist beautiful
„In my opinion, the lesser things bring happiness. Simplifying rather than complicating. Reducing instead of overflowing. Simplicity is luxury. Modesty is the true revolution! Free of all superfluous it is easier to recognize true values. Simple design with emotion and history is part of my poetry of daily life.“
Willi Hubor, Hubor & Hubor, Mettendorf
The source of inner contentment
„We lead a simple, clear structured life. The only luxury that we indulge in is the conscious renouncement of everything unnecessary and a healthy way of living. For us, this conscious and not always easy reduction on the vital elements constitutes the basis of a comfortable and satisfying life.“
Jos and Noella Vangeel, Donum Design, Hasselt
Belgium
Clear lines are the door to creativity
„Where I live, people like it comfortably. The architecture of houses often follows this feeling and adapt moderately to the environment. We like it that way. However, how exciting is it when clear lines meet organic shapes. How a white cube presents itself in a widely branched brush... Therefore – simple beautiful design inspires and quickens my fantasy. And it leads me the way to ever new exciting arrangements.“
Jan Petersen, TENDENS, Esbjerg
Denmark
One of a kind with heart and passion
„We love good design. Not soulless, streamline, replaceable variety of shapes but rather well-thought-out design that sways and strikes. Comfortably appealing and excitingly filled with life. The home by ASA - collection means design against the current of randomness.“
Adriana, Regina & Pablo Ocampo, Gügel Design, México City
México
Appetite for indulgence
„essen & trinken“ lives of the always existing appetite for indulgence. Appetite for taste. Appetite for visual appearance. Our editorial staff is therefore always looking forward to the new ASA Selection books. Here we can find the tableware and accessories that reflect our demand on contemporary table culture. My facourite: CUBA. Carrots, sushi or Zabaione – the attractive combination of exotic and design makes a good picture out of a photograph.“
Katja Burghardt, Chief editor "essen & trinken", Member of the panel of the TV series "Kocharena"
Simplicity soothes the soul
„Rose fragrance. Seeing a child´s eyes lighting up. A smile… Different people have different ideas about what the most beautiful moments in life are. Iit ist said that the most beautiful things are often the simplest ones and the increasing complexity of modern-day life has given added meaning to these simple things. They give us security. And they soothe our soul.
That´s why our collection focuses more than ever before on consistent lines, clear contours and distinct colours. Flattering surfaces or surfaces that attract light into a room. More reduction and more emotion. Unpretentious design that enriches our perception and provides a refuge of balance and vitality, wher we can think clearly and gather our strength. It doesn´t take much to make your home genuinely beautiful.“
Yvonne Schubkegel ASA Selection
